Nick Jag
http://www.nickjag.com/facebook/
Facebook marketing is an upcoming venture in the promotion world. The website has been expanding drastically, and, with the recent launch of customized applications, the site harnessing more page views and traffic time then ever before.
The networking capabilities of Facebook are very powerful and with total integration of information. News feeds allow you to track what all your friends are doing. Powerful search options allow you to target with extreme details. Open platform development will continue to allow Facebook to grow, and quite possibly, overtake MySpace in time.
Word of mouth seems to be one of Facebook’s strong areas with such powerful integration. Viral promotion is one of the fastest 
forms of promotions and specific, creative campaigns to provoke such promotion can be extremely effective. Such is the case in many positive public relations campaigns, such as when Holiday Inn declared towel amnesty day, or with Oprah’s big Car Giveaway with Pontiac. Most creative marketing strategies that use viral promotion can be very effective within the Facebook network.
